Mitsubhisi Target sales increase 4.5 Percent

Tampak Samping, Pajero Sport Dakar 4x4 AT HI-POWER, Jakarta, Rabu, 20/10. (Republika Online/Fafa)

Mitsubishi only targeting approximately 4.15 percent sales growth this year to 140 thousand units from 134.416 units a year earlier."By 2012 we are targeting sales of 140 thousand units with mastery of the market by 15 percent," said Marketing Director of PT Krama Yudha Tiga Berlian Motors (KTB) Rizwan Alamsjah here on Wednesday. He claimed to be optimistic on the car market in Indonesia, given the macroeconomic indicators of Indonesia was pretty good. Therefore, he estimated the car

market in Indonesia is not much different to the year 2011."But we also should some things, like problem (restrictions) BBM (subsidized), and the impact of the crisis in Europe. Although Indonesia's economy is strong enough, "said Rizwan.For sales, as agent for the sole holder of the KTB brand (ATPM) Mitsubishi, continued he, still rely on heavy good vehicles and light commercial, such as Diesel and Fuso Colt, Colt, Colt T120ss and L300 Strada Triton.

"Vehicles that dominate Commerce, although since our sales three years ago we revitalize the passenger vehicle segment," he said.

On 2011 Mitsubishi passenger vehicles contribute only about 10 percent of sales, with total number of 14,403 units, with the greatest sales penyumpang Pajero as i.e. 13.219 units. However, that amount, said Rizwan, up approximately 14.3 per cent compared to the previous year.

"We are confident with the presence of the Mitsubishi Outlander (SUV) in the mid-years later, sales of passenger vehicles we can ride around five percent. At least a segment of passenger vehicles would be contributed to about 12 percent, "he said.

Vehicle sales in 2011 Commerce lightweight Mitsubishi Colt (pickup) reached 120ss units rose by 24154 40,6% compared to the previous year. While the Colt L300 reaches the highest sales of 28.663 units with the growth of 39.2 percent, and sales of the Strada Triton reaches 8.144 units.

In the segment of vehicle weight, the contribution of e-commerce sales in Colt Diesel of 54.066 units in 2011 or up 17.6 per cent compared to the previous year. While sales of trucks Fuso reached 5.994 units.

"We are confident demand will still grow commerce vehicles this year along with the growth of the economic activity in Indonesia. Moreover, nowadays a lot of investment into the country, "said Rizwan, who estimate the vehicle segments Commerce still controlled about 30 percent of the national market.

KTB is capable of projecting its own market leading commercial vehicle again this year with mastery by 50 percent.

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